Senior Marketing and PR Manager

 

Our client is a specialist nutrition consultancy that offers consultations, online programmes and events. Having developed a solid foundation from which to grow and scale, this year they will focus on fine tuning a business model that they can roll out nationally and eventually globally. They are focused on growing their team and creating an amazing culture and brilliant systems.

Our client have plans to test new products and extend their service range. They will continue to grow their community and look forward to building incredible relationships with their customers. Their goal is to understand in minute detail what our clients want to buy and when they want to buy it. Our key programme is a 12 week online nutrition plan, once this is well established internationally, they plan to design similar programmes for fertility, pregnancy, male and sport audiences. They will publish cookbooks to complement each programme and to use as marketing tools. They have just been accepted onto Export For Growth, and plan to increase international sales and launch into the USA and Australia by the end of 2018. They are currently exploring investment options so that their business can accelerate at speed.


 

About You

You’re an experienced Marketing and PR Manager with the skills to take our clients’ brand and business to the next level. You are incredibly motivated with an entrepreneurial and creative mindset! You’re excited about being responsible for creating and leading the Marketing and PR strategy, identifying new opportunities and increasing our brand awareness. As our client grows you will develop the strategy and role into supporting their longer term plans for increased business growth in the UK and Internationally as well as building a team to support you.

Our client are pleased to be able to offer flexibility with this role, the role is 20 hours a week over 3 or 4 days, school hours would work well for this role, they’re open to discussing options.

Responsibilities

  • Plan and execute digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Analyse web traffic metrics and suggest solutions to boost web presence
  • Conduct market research to support marketing strategy
  • Network and develop partnerships to bring in new business opportunities  and drive brand awareness
  • Plan and execute PR strategies
  • Track ROI for marketing campaigns
  • Identify opportunities and plan press interviews and press conferences
  • Coordinate the design of promotional material and distribute in online and offline channels according to agreed marketing strategy
  • Promote our products and services during events
  • Brainstorm new and innovative growth strategies
  • SEO and updating web content
  • Plan, project manage and maximise ticket sales for live events
  • Build, lead and manage a small team

Requirements (essential)

  • Proven experience as a Digital Marketing Strategist or Digital Marketing Manager
  • Familiarity with B2B and B2C advertising campaigns
  • Experience of planning and executing social media campaigns – of having grown engaged communities across Twitter, Facebook and Instagram
  • Hands-on experience with web content management tools, e.g. WordPress
  • Knowledge of SEO and Google Analytics
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Good presentation skills

Requirements (desirable)

  • Experience working in the health industry.
  • Image and video editing
  • Good photography and video skills
  • International trade experience
  • Experience in growing businesses using PR

Working Pattern

20 hours per week flexible. Occasional weekend and evening work may be required, time off in lieu will be offered.

 

Perks

-Part of a great start up company with growth ambitions
-Genuine flexible working pattern